Personal Summary

An innovative and dynamic Digital Content and IPTV Executive with 17 years of experience across media, healthcare, and community sectors, offering video production, content creation, and digital marketing skills. Equipped with collaboration, coaching, and stakeholder engagement abilities to enhance brand presence and audience engagement. Motivated to contribute to exceptional digital experiences and brand growth.

    • BA Communication, Media & Culture – UniSA - 2006

    • Mental Health First Aid Training – Dianne Pepicelli- 2023

    • Introduction to VR – AFTRS - 2017

    • Consumer Lead Innovation – Invetium - 2016

    • Storytelling for Film & Television – AFTRS - 2009

    • Drama of Screenwriting – AFTRS - 2008

    • Digital Content Creation 

    • Video Editing 

    • Content Management 

    • IPTV System 

    • Lighting Setup

    • Filming 

    • Social Media 

    • Creative Briefs 

    • Client Content

    • Content Scheduling 

    • VR Introduction 

    • Consumer Lead Innovation

    • Audio/Podcast Production

    • Adobe Creative Cloud (Premiere, Photoshop, Audition, InDesign)

    • Microsoft Office Suite

    • ATEM Live Vision Switchers

    • Wheatstone Audio Console

    • Canva

    • DSLR & Mirrorless Cameras

    • Final Cut Pro


PROFESSIONAL EXPERIENCE

2024 - Present

Radio Adelaide

Role: Station Development Co-Ordinator (Temporary)

  • Plan and manage the implementation of the annual Radiothon fundraiser raising $14,800, driving engagement and contributions to support station operations.

  • Coordinate communication efforts and marketing strategies for the fundraiser, including social media, email campaigns, and on-air promotions, to maximise audience engagement and participation.

§  Build and maintain relationships with key stakeholders, sponsors, and community partners to secure support and resources for station development initiatives.

§  Co-lead the development and implementation of fundraising strategies, focusing on increasing donor retention and expanding the station's subscriber base.

§  Manage volunteer coordination for station events and fundraising efforts, ensuring smooth operations and high participation levels.

2022-2024

Adelaide Oval

Role: Digital Content & IPTV Executive

Created video and digital content for Adelaide Oval’s Brand and Communications team. For use with in stadium assets, social media and marketing as well as internal communication and training resources.

  • Oversaw branding and communications for Adelaide Oval, Oval Hotel, RoofClimb, Bespoke Bar Wine and Kitchen, Five Regions Restaurant, and Maltshovel Taphouse, ensuring consistent branding for each unit.

  • Awarded Employee of the Month (December 2022) for swiftly managing a rapid changeover of IPTV assets across multiple events, from AFL to ICC World Cup, a concert, and International Cricket.

  • Assisted in setting up and managing content for the new IPTV system in 2022. Built the system from scratch, created efficient workflows, and implemented a dynamic menu board system to minimise screen downtime.

  • Developed strategies with the Brand & Communications team of 8 to boost audience awareness.

  • Configured IPTV, ribbon boards, and screen content across the stadium, ensuring the seamless display of menu boards, stadium messaging, live vision, event content, partner promotions, and fan activations.

  • Created visually captivating displays to ‘light up’ the Adelaide Oval by managing the configuration and scheduling of coloured architectural lighting setups.

2020 - 2022

Starlight Children’s Foundation

Role - Starlight on Demand Producer (2020 - 2022)

  • Devised an interactive digital platform for 500 paediatric beds across 2 hospitals, enabling children to join live-streamed shows, workshops, and games, and showcasing patient artwork during COVID.

  • Produced two live-streamed shows daily, engaging around 200-300 weekly sessions from 50+ users. A notable event was the ‘Carols by Starlight’ sing-along during Christmas, which brought together isolated hospital communities, complemented by a digital advent calendar with daily activities.

  • Applied consumer-led innovation practices and gathered feedback from 200-300 weekly sessions using website analytics and interviews with patients, parents, and staff to continuously improve site content.

  • Received the 2020 CEO Innovation Star Award for leading the development of the Starlight On-Demand project and promoting a culture of innovation by helping others apply innovative practices in their work.

  • Contributed to the project that won the AFR 2020 #1 Most Innovative Company award in the NFP, Government, and Education category, with the Starlight On-Demand project recognised as a case study for continuing program delivery in a unique way during COVID-19 disruptions.

Role - In Hospital Program Delivery (2008-2022)

  • Delivered impactful performance-based programs, including Starlight Express Room, Rocket Rounds, Captain's on Call, Starlight TV, and Healthier Futures, providing distraction therapy, entertainment, and creative activities for hospitalised children.

    • Facilitated child-led activities through Rocket Rounds, engaging with children in their hospital rooms to improve their emotional well-being.

    • Collaborated with health professionals through Captain's-on-Call, offering distraction therapy during medical treatments, such as burn dressing changes, easing patient anxiety. The program's positive outcomes were documented in a published research paper.

    • Produced and performed three live shows daily on Starlight TV, delivering engaging and creative content that positively impacted the hospital environment.

    • Partnered with health services for the Healthier Futures program, facilitating activities in First Nations Communities to increase health screenings and care access.

  • Assisted in recruiting up to 20 new members and assessed up to 100-200 candidates for suitable roles.

  • Coached and mentored a team of employees, focusing on developing performance techniques and leveraging individual strengths to enhance their portrayal of ‘Captain Starlight’.

  • Guided team members in collaborative work by implementing a structured progression system with three levels—Stage 1, Stage 2, and Coaches—to foster growth and development within the organisation.

  • Designed unique, child-led engagements for 600-800 patients monthly through the Ward Programme. Utilised music, puppetry, improvisation, magic, and art to provide distraction therapy and positive memories.

  • Produced 3 live-streamed shows with 100-200 viewers per episode. The Hospital Olympics fostered community and excitement, while guest performances enriched the experience for patients, families, and staff.

  • Collaborated with 5 health partners in remote Indigenous communities, impacting 300-500 children and families with health initiatives.

  • Communicated key messages to numerous stakeholders and sponsors, including philanthropic organisations, through fundraising events, dinners, and Starlight Room demonstrations.

  • Hosted morning teas and showcased programs to foster donor relationships, contributing to the overall success of fundraising efforts.

  • Developed national Starlight TV training for 120 employees, standardising workshops that introduced new team members to the program and facilitated its expansion to other states. This created consistency across the program, providing children travelling interstate for treatment with a familiar and comforting experience.

2010 - 2021

Livewire.org.au

Role - Livewire Online Facilitator (2010-2022)

  • Moderated, created content, and engaged with young people with illnesses and disabilities in an online community, facilitating 35,945 logins and 589 new members in 2021.

  • Produced the Livewire Podcast, featured in Apple Podcasts' 'New and Noteworthy' section, focusing on content designed for young people including interviews with Paralympians, mindfulness, accessible concerts, narrative audio stories and study tips.

  • Contributed to the content committee to develop the website strategy, ensuring it catered to and captured the unique needs of young people with illnesses and disabilities.

2014 - PRESENT

Videographer|Video Editor | Multimedia

Role: Freelance

  • Produced, filmed, and edited video content for up to 10 charities and community-based clients over the years, enhancing their outreach and engagement.

  • Utilised DSLR Cameras, Final Cut Pro, and Adobe Creative Cloud to create and edit content, delivering high-quality visuals for various clients.

  • Developed a stop-motion animation workshop for 8 young people with behavioural issues, encouraging creativity and positive expression through educational video content.

2022 - Present

Radio Adelaide (Volunteer)

Role: Secretary to the Board/Chair of the Fundraising and Communications Comittee (2022 - Present)

  • Contributed to the governance of Radio Adelaide as a Board Member and Secretary. Submitted the station’s license renewal application to ACMA, securing a 5-year broadcasting license on the FM spectrum.

  • Raised $27,000 annually as the leader of the Fundraising and Communications Committee overseeing a team of four.

  • Initiated the annual Radiothon fundraiser and the newly introduced Subscriberfest, which focused on increasing donations and subscriber growth.

  • Created communication and fundraising content for 400 subscribers and members, increasing engagement by approximately 68% and boosting 50% donor contributions.

  • Achieved Runner Up - Best Message SACBA Awards and Winner - Radio Adelaide Best Team for outstanding collaborative efforts.

Role: On Air Producer/Presenter (2007 - Present)

  • Produced and presented live weekly content for broadcast radio, reaching an audience of approximately 18,000 listeners each week.

  • Secured Runner Up - Best Message at SACBA Awards and won Radio Adelaide Best Team, recognising excellence in broadcasting.